You only have so much time in a day and therefore can only serve a defined number of clients. If you sell direct to consumer and don’t know who your clients are, that’s a different story. But service based, business to business companies have to decide whom they want to serve.
It’s a common frustration that a client has gotten so difficult to work with that the business owner wishes they had never engaged with them.Read More
Before I share with you the best way to build your list, the message I want to scream from the rooftops is how not to build your list. Here are a few common practices that aren’t OK. Just to make certain you’re not an offender, keep reading. You may be surprised.Read More
As I have done for the last several years, instead of coming up with a soon-to-be-abandoned New Years Resolution, I choose three words to guide thoughts and activities for the year. This method was inspired by Chris Brogan and it’s been so useful and effective I’ve kept it up. Consider giving it a try if you, like most of us, never seem to see resolutions through to real change.Read More
People can be unbearably annoying. For the most part, people are kind and considerate. I truly believe that. But in small part people are selfish, myopic, me-first, boors. The sobering insight about that is how little it takes to give that impression.Read More
At two recent events I was the victim of the Sidebar Conversation. This is a conversation an attendee starts with his or her “neighbor” – during the presentation. It may be about the topic, but it’s still a conversation while the speaker is speaking. And it’s rude.Read More