Core values

Do you fire clients? Or not take them on in the first place?

You only have so much time in a day and therefore can only serve a defined number of clients. If you sell direct to consumer and don’t know who your clients are, that’s a different story. But service based, business to business companies have to decide whom they want to serve. 

It’s a common frustration that a client has gotten so difficult to work with that the business owner wishes they had never engaged with them.

Read More